Junkies Zone
Brand Brief
Target Audience
Our Vision
Execution
Brand Brief
Design identity
Collaterals
Packaging
Website
Social Media
Junkies Zone
Jan 2024
At Junkies Zone, our goal is to make young, hungry folks happy with top-notch fast food.
Junkies Zone is an upcoming Burger and fast food chain which has opened its doors in Delhi and it aims to satisfy the hungry and young folks with their tasty burgers and special fries.
Being a fast food chain in Delhi and located right in the heart of a market area our main target audience consists of students, office goers, kids and families.
Our intention was to captivate the attention of Delhi's fast-paced populace. To achieve this, we opted for a vibrant fusion of yellow and purple as our primary colours, complemented by geometric motifs and patterns in our branding. Our intention was to infuse a retro-pop aesthetic with a modern twist, creating an enticing visual experience for our target audience.
Typography
Baloo Thambi
Baloo is an affable display typeface by Ek Type. Baloo 2 is an extension of the earlier Baloo project. The Baloo 2 project consists of ten font families with unique local names for each of the nine Indic scripts plus Arabic. Each family supports one Indic/Arabic script plus Latin, Latin Extended, and Vietnamese.
Junkies Zone.
Brand Brief
Design identity
Collaterals
Packaging
Website
Social Media
Execution
Jan 2024
At Junkies Zone, our goal is to make young, hungry folks happy with top-notch fast food.
