Get your car refuelled wherever you are
Prairie Petroleum
Prairie Petroleum has embraced technology, showing their dedication to innovation and meeting customer needs by developing an app for direct fuel delivery to customers' locations.
Prairie Petroleum
Brief
Discover
Define
Execution
Brand Brief
Design identity
Website
Mobile Application (Android, Ios)
Prairie Petroleum
May 2024
Prairie Petroleum, an established player in the fuel retail industry, is embarking on a strategic initiative to develop a mobile application designed to deliver fuel directly to customers' locations and facilitate vehicle refueling.
Once all stakeholders for a fuel delivery application were identified which comprises of the fuel provider, fuel delivery partner, and administration ,we proceeded to develop wireframes encompassing all scenarios, from placing an order for fuel to completing the refuelling process for your vehicle.
Our primary objective is to provide a seamless fuel delivery experience directly to users at their desired locations. To achieve this, we left no stone unturned in analysing every aspect of the user journey. This involved everything from users placing orders and making payments to ensuring delivery agents receiving timely notifications about orders, locating customers via the application, and subsequently refuelling their vehicles on-site. Our focus is on executing these operations flawlessly, minimising any potential errors along the way. Moreover, we've devised two additional pathways to cater to specific needs: one for emergency fuel assistance, aiding those stranded on the road with empty tanks, and another tailored for efficiently handling bulk orders.
Priairie Petroleum
Brand Brief
Design identity
Website
Mobile Application (Android, IOS)
Execution
May 2024
Brief
Prairie Petroleum, an established player in the fuel retail industry, is embarking on a strategic initiative to develop a mobile application designed to deliver fuel directly to customers' locations and facilitate vehicle refueling.
Discover
Once all stakeholders for a fuel delivery application were identified which comprises of the fuel provider, fuel delivery partner, and administration ,we proceeded to develop wireframes encompassing all scenarios, from placing an order for fuel to completing the refuelling process for your vehicle.
Define
Our primary objective is to provide a seamless fuel delivery experience directly to users at their desired locations. To achieve this, we left no stone unturned in analyzing every aspect of the user journey. This involved everything from users placing orders and making payments to ensuring delivery agents receiving timely notifications about orders, locating customers via the application, and subsequently refueling their vehicles on-site. Our focus is on executing these operations flawlessly, minimizing any potential errors along the way. Moreover, we've devised two additional pathways to cater to specific needs: one for emergency fuel assistance, aiding those stranded on the road with empty tanks, and another tailored for efficiently handling bulk orders.
our approach to designing the wireframes and user flow for the Prairie Petroleum fuel delivery app was thorough and comprehensive. We embarked on a journey that involved understanding and empathizing with all stakeholders, including the customer, fuel delivery partner, fuel provider, and admin.
Throughout the process, we closely monitored the roles and behaviors of each stakeholder group, ensuring that our designs catered to their specific needs and pain points. Our goal was to create a user interface and user flow that were not only functional but also intuitive and easily navigable for both the user side and the delivery partner side.
Typography
Roboto
Roboto is a neo-grotesque sans-serif typeface family developed by Google as the system font for its mobile operating system.
Gotham
A geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones and Jesse Ragan.
We focused on creating a minimalist design language and identity to ensure a modern and intuitive user experience. Our design system aimed to strike a balance between simplicity and functionality, allowing users to effortlessly navigate the app while enjoying a visually pleasing interface.
To achieve this, we opted for clean lines, subtle color palettes, and minimalistic iconography throughout the application. By keeping the visual elements simple and uncluttered, we enhanced the app's usability and reduced cognitive load for users. The modern design system not only reflects Prairie Petroleum's brand identity but also aligns with contemporary UI trends, ensuring a fresh and engaging user experience.
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